At Realeyes we respect your privacy and are committed to protecting your personal data. This Information Notice explains how we will use your personal data that you provide us in connection with our PreView service. For further information you may read our Privacy Policy.

1. Data Controller and Contact Details

• Controller:
  Realeyes OÜ (“we”, “us” or “our”)
• Address:
  Vahe 15, Tallinn 11615, Estonia
• E-mail:
  info@realeyesit.com

2. Purposes and Legal Basis for Processing

We will process your personal data to provide media measurement services to our clients and to continuously improve the quality of these services. The legal basis for this purpose is your explicit consent and our legitimate business interest.   

3. Types of Personal Data

To provide PreView services to our clients we need to process the following personal data (all further defined as ‘Study Data’) from you:

• Images of the face;
• Biometric data, including facial scan data, embedding and numerical biometric data, age and gender estimations extracted from such images;
• Image metadata
• Telemetry events related to the camera of your device:
  • camera available / unavailable;
  • camera type and other information.
• Whether a face is detected and, if so, the position and orientation of the face relative to the screen;
• Device data and related information, as provided in “What Personal Information do we collect?” in our Privacy Policy.

Please consider that we only collect your facial image on the video as potential biometric data. Our machine learning models are being trained to be able to tell if the same individual appears on two separate photos or not. These models are built and trained on datasets of real data, such as your facial data that we collect.  

Our purpose is to improve our machine learning model in a way that it will be capable of uniquely differentiating one natural person from another one, but currently, our purpose for using your facial images is not to uniquely identify you, but to properly train our machine learning models.

Our research team doesn’t have any other information about you and does not intend to uniquely identify you in any other way.  

4. Recipients of the Study Data

We work with trusted partners, bound by strict confidentiality obligations to perform tasks on our behalf and we may need to disclose Study Data to them so that they can perform these tasks. These tasks include website hosting, content management services, technology and communications platform providers and providers of website analytics, annotation service providers. We may also share your Study Data with our group entities, affiliates, direct and indirect licensees.  

5. Location of the Study Data

Study data is stored within the European Economic Area in secure locations, protected against unauthorized disclosure or processing. We may transfer the Study Data to a third country if the European Commission has decided that this third country ensures an adequate level of protection or we have employed additional safeguards to protect your data.  

6. Retention of the Study Data 

We store Personal Information for as long as it is required for our research and business purposes stated above and as required by law. If you request deletion of any of your Personal Information (see right to erasure as set out below), we will delete that particular data within 30 days of receipt of your request.  

7. Safety of the Study Data

We adopt strict security measures to protect your personal data. These measures include, but are not limited to, strong encryption, secure network architecture, regular security audits, and compliance with General Data Protection Regulation (GDPR) guidelines. 

8. Ownership of Study Data

As between you and Realeyes, you agree that Realeyes OÜ solely owns all right, title and interest in and to the Study Data including all intellectual property rights therein, and you hereby assign to Realeyes OÜ all right, title and interest (including all intellectual property rights) you may own or possess in the Study Data and, to the extent permitted under applicable law, you waive any non-assignable rights you may have therein in favour of Realeyes. To the extent you retain any right, title, or interest in the Study Data you hereby grant Realeyes OÜ a perpetual, worldwide, transferable, sublicensable, royalty-free right and license to use, distribute, reproduce, modify or otherwise create and use derivative works from, disclose, and publicly perform/display such items, irrevocably and in all formats and media existing now or in the future, to the maximum extent permitted under applicable Law. You further waive any right to approve the Study Data or any future use of the Study Data, any right of publicity or image in the Study Data, and any right to enjoin or otherwise impair Realeyes’ or its direct or indirect licensor’s use of the Study Data. 

9. Use of Cookies

A cookie is used within the web browser, creating a participant ID, this enables us to identify you in case you wish to see the data we hold of you.  

10. Consent Withdrawal and Other Rights 

You have the right to withdraw your consent to processing of your personal data at any time by contacting us at info@realeyesit.com.

You also have the following rights:  

• Right to Access:You can request copies of your personal data.
• Right to Erasure:You can ask us to erase your personal data from our systems.
• Right to Restrict Processing:You can request that we limit the processing of your data.
• Right to Object:You can object to the processing of your data to a specific purpose.

To exercise any of these rights, please contact us using the details provided above.